GBG Socks LLC, Planet Sox is a leading global manufacturer & importer of private label, branded and character family Socks, Legwear and Related Accessories.
Elie Levy; President of GBG Socks LLC | Planet Sox, founded the company formally known as E&E Hosiery Inc. in 1994 at the age of 24.
The company started as a domestic based manufacturer of socks. In 1997, as the market demanded, the company expanded its production base; importing socks from Taiwan, Korea, China and Turkey. We recently expanded our production into Italy and Pakistan to allow us to service duty free into Europe.
One of our most dynamic achievements has been our ability to branch out our distribution globally, we now ship into over 30 countries, as close as Canada and Mexico and as far as Australia, Brazil and Japan and Russia.
Through the Years.
Humble Beginnings, The company was founded in 1994 by Elie Levy in New York City. We rented a 800 sq ft office/showroom, we had one computer and one employee. All production was done the USA and our first owned brand was Details by EEH, a brand we still use today.1994
In 2005, through an acquisition, Planet Sox expanded into Character Socks & Pre Walkers. Current licenses: Disney, Nickelodeon, Hasbro, Mattel, Star Wars, Sesame, Thomas the Train, Peppa Pig and DreamWorks.2005
In 2009, in an effort to strengthen our sock distribution into Mid Tier, Sporting goods and Shoe chains, we entered the branded sock business with iconic brands. Current licenses: Fila, Hind, Pro Player, Avalanche, TapouT, Head, Layer 8, High Sierra and Swiss Life NDK.2009
In 2010, we purchased Suntime, we then expanded our product assortment into, Sunglasses, Flip Flops & Slippers with Character licenses such as, Disney, Nickelodeon, Sesame Street, Hasbro.2010
In 2011, we launched our PS Studio Division, with the goal of increasing our penetration into the better department stores and specialty chains. Current Licenses: Kate Spade, Vince Camuto, Kensie, Esprit, Cynthia Rowley, Mac + Jac, Nanette Lapore, Ike Behar, Geoffrey Beene.2011
In 2012, we introduced PS Baby Division, with the goal of increasing our penetration into the Baby market, mainly socks and pre walkers. Current Licenses: Fila, Head, Pro Player, TapouT, Happy Baby, Esprit, Disney, Nickelodeon, Thomas the Train.2012
In 2013, we divested of the Suntime division in order to solely focus on our growing sock business.2013
In 2014, in an effort to strengthen our international platform, we launched PS Global Division, with the exclusive Sock License for Quiksilver, Roxy & DC Shoes, with Global Distribution rights. In addition to International distribution rights in certain territories for Disney, Nickelodeon, Fila, Head, Avalanche, Kate Spade, Kensie and Esprit.2014
PS was acquired by Global Brands Group in a strategic effort to broaden its accessory platform. PS works with GBG’s companies in the USA, Europe & Asia to benefit from the cross synergies that each region brings. PS provides the sock knowledge, design, manufacturing base, while GBG brings the brands, sales and distribution infrastructure. The cross pollination is key to the success of the acquisition’s growth.2015
Planet Sox Today.
North American Distribution has expanded to over 100,000 doors in the USA, Canada & Mexico into such chains as Wal Mart, Kohls, Target, Meijers, Payless Shoe, JC Penney, Stage Stores, Dollar General, TJ Maxx, Ross, Macy’s, Nordstrom’s, Shoe Show, Costco, Family Dollar, Hot Topic, Spencer’s Gift, Loblaw’s & Wal Mart Canada to name a few.
Our distribution internationally is approximately twenty percent of our sales. Our products are sold in Department stores, Club, Specialty and Mass stores through-out Japan, South Korea, Taiwan, China, Chile, Australia, Brazil, Panama, Dubai, South Africa, etc.
Since our inception we have recognized that there are no annuities in business, we must always stay relevant. We have built an amazing and talented team to ensure we are able to deliver a quality product on every order.
The company has a single focus, to always be meaningful every single design, every single order, every single delivery, every single season.
Why Planet Sox?
PS is the only sock company that has major licenses in Fashion, Sport, Lifestyle and Character under one umbrella. PS has a team of associates in Design, Sales, Planning, Technical, Packaging, Approval, Licensing, Production and Compliance. This infrastructure works with our 25 factories in China, Taiwan, Korea, Pakistan and Italy to ensure our operations run smoothly.