PS Brands Buys SunTime
Source: License! Global Weekly E-news
Publish date: Jan 7, 2010
The assets of SunTime, an accessories importer, have been purchased by PS Brands.
SunTime, which manufacturers sunglasses, flip-flops, slippers and watches, will move into PS Brands’ showroom and design offices in New York City. Steve Bissu, who has been running the day-to-day operations of SunTime since 2006, will transition as vice president of the SunTime division.
“I am happy to partner with Steve, his line of business greatly complements our sock business, our busy seasons are polar opposites, giving us a more balanced business model,” says Elie Levy, chief executive officer of PS Brands. “SunTime will be based within our offices, allowing Steve’s team to feed off of our synergies in all areas; licensing, sales, design, etc.”
Steve Bissu, who has been running Suntime, said “Elie runs a great operation, his team is aggressive and yet focused, in the short time since we moved in, we have signed over 10 licenses and opened a wide range of new customers, I am seeing the benefits already”.