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PS Brands Partners with Samsonite for High Sierra Socks

Source: License Global!
Published Date: Dec 2, 2013

Samsonite IP Holdings S.à r.l. has authorized Samsonite LLC to sign a new multi-year license agreement with U.S-based PS Brands for the company to produce High Sierra casual, outdoor and performance socks in the North American market. The High Sierra performance sock collection is expected to be available this summer at various retail outlets in the U.S. and Canada.

“PS Brands is the perfect group to help us bring the High Sierra brand to the marketplace,” said Dawn Sicco, VP and General Manager of High Sierra. “The company is a true leader in the sock category, with a respected management team and strong retail relationships and we see a very positive future in this new partnership.”

“Historically, the High Sierra brand is synonymous with outdoor products and has always been dedicated to creating high-performance backpacks and luggage,” said Elie Levy, CEO of PS Brands. “We look forward to continuing that trend with our sock products. We are excited to maximize on the brand’s current momentum in the marketplace and grow this new category.”

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Planet Sox Steps in to Soccer

Source: Soccer Clubs
Published Date: May, 2013

A distinctly dynamic and entrepreneurial company established in 1994, Planet Sox is the market leader for licensed socks in the United States—no small feat. Their signature sock designs combine bold color and creativity, providing unparalleled collections that appeal to a wide variety of consumers across all walks of life. Their new soccer collection is sure to be a shoe-in for soccer fans and is set to launch this summer.

The charismatic New York-based company has been reinventing the hosiery segment for almost two decades. Planet Sox’ comfortable and eclectic collections introduce fun, elegant, and creative designs through thousands of diverse products for consumers of all ages.

Planet Sox’ newest venture has led them to the world of soccer, thanks to a new licensing agreement with Manchester United, FC Barcelona, Juventus, and Arsenal, in the U.S. and Canada. “Soccer has seen an enormous growth curve in the past decade and we’re excited to bring our design and product expertise to a collection of Euro Soccer socks,” Elie Levy, President and CEO of PS Brands/ Planet Sox, said. “The timing could not be better for a launch of these products, as Soccer continues to move to the forefront of team sports in the U.S.”

Dozens of lively looks have been developed, leveraging the sports heritage of the prestigious soccer teams with the growing segment of stylish sports hosiery. The long awaited collections will be available in department and specialty stores, as well as at mid-tier and mass accounts starting this summer. Mix and match with Planet Sox!

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Sox Invasion

Published Date: December, 2012

Planet Sox takes over the footwear space with its new baby division.

ELIE LEVY founded Planet Sox in 1994 to fill the voids he saw in the market, and the company continues this mission today as it adds Planet Sox Baby to its line up. “By giving [infant/toddler] its own division, we will give it the attention it deserves because of the vast opportunity [in the segment],” says Susan Spindell, sales manager at Planet Sox. And to head the new division, Planet Sox enlisted infant footwear expert Pat Krellen. Planet Sox Baby features shoes and socks in newborn sizes 0 to 24 months in all styles, from fashionable to functional, in categories ranging from sneakers and rain boots to dress and casual. The division also includes Lil Runners, which has a Patent Pending design that combines a shoe-sole bottom with a sock top, and high-end brand Pepi Bambini.

In its design and style, Krellen says that Planet Sox Baby strives”to be [the] innovator and leader” of the market. She notes the line’s color and quality as two stand-out characteristics.For spring, she notes it’s all about channeling the performance athletic look. “Buyers are reacting really well to the line,” she adds. “It’s a combination of the right price points with innovative fashion, color and packaging.”

Jodi Manning, director of design and merchandising, who names neons, pastels, and cobalt hues as popular spring colors, notes that Planet Sox Baby creates a one-stop shopping experience. “For infants, we can give [customers] socks, tights and crib shoes, while in the past they would have had to go to different vendors for that selection,” she says. Licenses for Planet Sox Baby include Fila, Pro Player, South Pole, Disney and Nickelodeon.

Besides the Planet Sox Baby division, the company also offers other children’s footwear, including Candy Girl, Planet Sox Kids, Planet Sox Sport and Sport Essentials, as well as licensed labels such as Esprit. “We want to make sure that everybody’s covered,” Manning says, adding that “no two kids are alike.”

Manning says spring trends for girls include glitter and “bling” (“the more bling the better”), color blocking, sweeter skulls with hearts for eyes, and sport details inspired by dance, cheer and soccer. “I think we’re a little more focused this year [for spring]. We’re trying to concentrate more on the trends and graphics,” she says. “Everyone seems excited and we’ve had nothing but positive feedback.”

Beyond this upcoming spring season, Manning and Spindell both expect Planet Sox to continue with its reputation of quality and expansion. “I think that we’re going to continue this tremendous growth curve that we’ve been on and keep ahead of the game,” Spindell says. “Whatever that upcoming trend is, wherever business is headed, we’ll be there for the long haul with product design analysis and continue to partner the way we have since 1994.” – MB

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Top 100 PS Studio/Planet Sox

Published Date: November, 2012

Planet Sox has been exceeding expectations since 1994, when Elie Levy started the business. This year, the company is poised to ship approximately 350 million pairs of socks, with growth coming from both domestic and global markets (international sales grew 200% within the past three years).

Planet Sox stays a step ahead with a New York-based in-house design department, production specialists and a sales and planning team, not to mention a team dedicated to top level merchandising and shopping Europe and Asia on a monthly basis. A fully staffed office in Asia focuses on quality control, sourcing and on-time shipping.

From private label programs to licensed characters and brands, from newborn to adult, Planet Sox is onestop sock shopping.

Two new divisions were introduced in 2012. PS Studio—headed by Susan Spindell—houses better brands and products, including the new Kensie women’s legwear line, launched for Fall 2012 and placed by Nordstrom, Lord & Taylor, Von Maur, and several specialty store and Internet sites. PS Baby—headed by Pat Krellen—focuses on an explosive growth category for the company.

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Planet Sox Layers in PS Studio Division for Higher End Legwear

Published Date: June 22, 2012

New York—Elie Levy, president, ceo and founder of Planet Sox, likes to say there just about isn’t any retail channel his legwear company doesn’t sell. And that’s truer than ever with the company’s recent launch of PS Studio, a division dedicated to the “better tier” of retail distribution.

“We recognized that our design team had the ability to create product for a previously unexplored tier of distribution,” Levy says. “We were able to find voids for fashion in men’s, women’s and kids categories that were not being addressed by the major brands.”

Searching for More Brands, Licenses 

The division is headed by Susan Spindell, an industry veteran with experience at American Essentials and Hot Sox. The PS Studio division contains the recently launched Kensie legwear brand, along with the design-driven “PS Studio” brand. Both brands have been placed in major department stores, including Nordstrom, Lord & Taylor, Macy’ and Von Maur, for Fall.

Levy and his team say they are out kicking tires–looking to add to the company’s already long list of licensed brands, including sport brands such as Fila and Hind, to fashion brands, such as Esprit and Mac & Jac.

We’ve built a solid foundation since starting the company in 1994, and we’re always looking for brands and licenses that will help continue our growth,” Levy says. “We launched our new division because–contrary to the recessionary times we live in–there is always room for great product at competitive pricepoints. We just keep searching for the voids and find the products to fill them.”

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PS Brands Steps in with Fila Skele-Toes Socks

Publish Date: Aug 29, 2011

New York—Since Fila introduced its Skele-toes, those independent toe shoes designed for casual activities such as biking, boating and walking, earlier this year, they’ve become quite a hit and the subject of many blogger reviews.

Most of them praise the shoes as “very comfortable.” The only negative is summed up: “The bad news is that you can’t wear socks so expect these things to get quite stinky if your feet sweat.”

Filling a Niche One Toe at a Time

Not any more–thanks to PS Brands, which makes socks under Disney, Nickelodeon, Marvel, Esprit, Coleman and Fila. The sock company announced this week that in addition to its Fila sport & performance sock lines, it will be launching Fila Skele-toes socks “which are designed to wear with the brand’s extremely successful Skele-toes footwear.”

The Skele-toes socks, which retail between $11 to $15, are made of a polyester/cotton/spandex blend with a mesh breathable top. (No more sweaty feet in other words.)

“With the momentum of Fila’s Skele-toes at retail, PS Brands feels there is a huge opportunity to advance the product by offering socks designed to wear with Skele-toes,” according to Elie Levy, PS Brands/ Planet Sox’ ceo. “We project to ship more than 500,000 pairs of Skele-toes socks this year.”

In September, PS Brand’s Skele-toes socks will be available at as well as major sporting goods chains throughout the country including Modell’s, select Finish Line locations, Big 5.

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