By | Acquisition, Fashion, License, Partnership | No Comments

Planet Sox Layers in PS Studio Division for Higher End Legwear

Published Date: June 22, 2012

New York—Elie Levy, president, ceo and founder of Planet Sox, likes to say there just about isn’t any retail channel his legwear company doesn’t sell. And that’s truer than ever with the company’s recent launch of PS Studio, a division dedicated to the “better tier” of retail distribution.

“We recognized that our design team had the ability to create product for a previously unexplored tier of distribution,” Levy says. “We were able to find voids for fashion in men’s, women’s and kids categories that were not being addressed by the major brands.”

Searching for More Brands, Licenses 

The division is headed by Susan Spindell, an industry veteran with experience at American Essentials and Hot Sox. The PS Studio division contains the recently launched Kensie legwear brand, along with the design-driven “PS Studio” brand. Both brands have been placed in major department stores, including Nordstrom, Lord & Taylor, Macy’ and Von Maur, for Fall.

Levy and his team say they are out kicking tires–looking to add to the company’s already long list of licensed brands, including sport brands such as Fila and Hind, to fashion brands, such as Esprit and Mac & Jac.

We’ve built a solid foundation since starting the company in 1994, and we’re always looking for brands and licenses that will help continue our growth,” Levy says. “We launched our new division because–contrary to the recessionary times we live in–there is always room for great product at competitive pricepoints. We just keep searching for the voids and find the products to fill them.”

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HIT Partners with PS Brands

Source: License Global
Published Date: Aug 31, 2011

HIT Entertainment and PS Brands have partnered for Thomas & Friends character socks and crib shoes. The socks will hit mass market, mid-tier retailers and specialty stores in November.

“PS Brands is a top partner for licensed character socks and crib shoes, and we are thrilled to have them on board for Thomas & Friends,” says Gabriela Arenas, vice president, U.S. consumer products, Thomas division, HIT Entertainment. “Their innovative, colorful and fun designs capture the spirit of the Thomas brand, and kids will love wearing their new socks featuring the No. 1 blue engine and his engine friends.”

“We are excited to create this new line of socks and crib shoes for Thomas the Tank Engine, a classic evergreen character and favorite to children for the past 65 years,” says Elie Levy, chief executive officer of PS Brands/Planet Sox. “Thomas & Friends will be a great addition to our character license business.”

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Esprit Names PS Brands as Hosiery Partner

Source: License! Global Weekly E-news
Publish date: Nov 5, 2009

PS Brands will launch a spring 2010 collection of Esprit-branded socks and hosiery for the U.S.

The socks and hosiery line will include sizes and styles for women, kids and infants.

“The Esprit brand represents a global fashion brand, providing distinctive trend merchandise for today’s contemporary customer,” says Elie Levy, president and chief executive officer of PS Brands. “We intend on capturing that spirit with an inspired collection of fun, fashionable legwear. We are delighted with the immediate market recognition and order activity with our initial collection.”

“Our new partnership with Planet Sox is the next step in the evolution of lifestyling our brand,” says John Gunn, president of Esprit, Americas. “Planet Sox is a fitting partner for Esprit because of their great reputation in the business towards quality, detail and fashionability. Planet Sox will also be producing and distributing kids socks, which is a new area for Esprit in the U.S. With this great new partnership the Esprit Brand is now able to fully accessorize our customers from head to toe.”

PS Brands (Planet Sox) also holds licenses for Coleman outdoor socks (men and women) and Fila athletic socks (men, women, kids and infants), as well as with entertainment companies such as Disney, Nickelodeon, DreamWorks, Twentieth Century Fox and Mattel.