BCBG Strikes Licensing Deal With Global Brands Group

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BCBG Strikes Licensing Deal With Global Brands Group

The deal includes licenses on the BCBG Max Azria and BCBGeneration brands.
WWD on April 6, 2017
By Kari Hamanaka

Management at BCBG Max Azria Group LLC  has made good on its word to tap new revenue streams for the business.

The Los Angeles fashion company approved a licensing agreement struck at the end of March with licensing firm Global Brands Group as management looks to source new revenue streams for the business.

The deal with GBG includes global rights, except in the Republic of Korea, footwear, belts, socks, legwear, jewelry and home for the BCBG Max Azria and BCBGeneration brands. The deal also includes a footwear license for BCBG Paris.

BCBG joins a portfolio of brands GBG has license to including Calvin Klein, Under Armour, Juicy Couture, Cole Haan, Kenneth Cole and Jones New York.


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Bluestar, Bebe Outline Plans for Growth

Jul 25, 2016
By License! Global

Following their recently formed joint venture, Bebe Stores and Bluestar Alliance have detailed their plans for the long-term growth and evolution of the Bebe brand, with licensing a central component of that strategy.

The joint venture has already secured a number of new licensees including GBG USA for sportswear and denim, Mamiye Brothers for children’s apparel, PPI Apparel Group for intimates, Accutime Watch for watches, GBG Socks | Planet Sox for socks, Nyam for handbags, American Traveler for luggage, Haskel Jewels for jewelry and Miworld Accessories for travel accessories. The new products are slated to hit department stores next year. Categories such as dresses, activewear, outerwear and cold weather accessories are currently under negotiation.

The joint venture will also aim to expand Bebe’s presence internationally. Bebe is already established in the Middle East, and the joint venture will expand its retail footprint to Central and South America, Europe and Asia/Pacific, as well as licensing deals in those regions for new product categories.