PS Brands Steps in with Fila Skele-Toes Socks
Publish Date: Aug 29, 2011
New York—Since Fila introduced its Skele-toes, those independent toe shoes designed for casual activities such as biking, boating and walking, earlier this year, they’ve become quite a hit and the subject of many blogger reviews.
Most of them praise the shoes as “very comfortable.” The only negative is summed up: “The bad news is that you can’t wear socks so expect these things to get quite stinky if your feet sweat.”
Filling a Niche One Toe at a Time
Not any more–thanks to PS Brands, which makes socks under Disney, Nickelodeon, Marvel, Esprit, Coleman and Fila. The sock company announced this week that in addition to its Fila sport & performance sock lines, it will be launching Fila Skele-toes socks “which are designed to wear with the brand’s extremely successful Skele-toes footwear.”
The Skele-toes socks, which retail between $11 to $15, are made of a polyester/cotton/spandex blend with a mesh breathable top. (No more sweaty feet in other words.)
“With the momentum of Fila’s Skele-toes at retail, PS Brands feels there is a huge opportunity to advance the product by offering socks designed to wear with Skele-toes,” according to Elie Levy, PS Brands/ Planet Sox’ ceo. “We project to ship more than 500,000 pairs of Skele-toes socks this year.”
In September, PS Brand’s Skele-toes socks will be available at fila.com as well as major sporting goods chains throughout the country including Modell’s, select Finish Line locations, Big 5.
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