Planet Sox Steps in to Soccer
Source: Soccer Clubs
Published Date: May, 2013
A distinctly dynamic and entrepreneurial company established in 1994, Planet Sox is the market leader for licensed socks in the United States—no small feat. Their signature sock designs combine bold color and creativity, providing unparalleled collections that appeal to a wide variety of consumers across all walks of life. Their new soccer collection is sure to be a shoe-in for soccer fans and is set to launch this summer.
The charismatic New York-based company has been reinventing the hosiery segment for almost two decades. Planet Sox’ comfortable and eclectic collections introduce fun, elegant, and creative designs through thousands of diverse products for consumers of all ages.
Planet Sox’ newest venture has led them to the world of soccer, thanks to a new licensing agreement with Manchester United, FC Barcelona, Juventus, and Arsenal, in the U.S. and Canada. “Soccer has seen an enormous growth curve in the past decade and we’re excited to bring our design and product expertise to a collection of Euro Soccer socks,” Elie Levy, President and CEO of PS Brands/ Planet Sox, said. “The timing could not be better for a launch of these products, as Soccer continues to move to the forefront of team sports in the U.S.”
Dozens of lively looks have been developed, leveraging the sports heritage of the prestigious soccer teams with the growing segment of stylish sports hosiery. The long awaited collections will be available in department and specialty stores, as well as at mid-tier and mass accounts starting this summer. Mix and match with Planet Sox!