PS Brands Gets Hind License for Socks
Source: Body Magazine
Published Date: March 6, 2012
Collective Licensing International, LLC, announced a new multi-year agreement with U.S-based PS Brands for the company to license Hind performance socks in the North American market. The Hind performance sock collection is expected to be available this summer at various retail outlets in the U.S. and Canada.
“PS Brands is the perfect group to help us bring the Hind brand back into the performance sock market,” said Bruce Pettet, CEO of Collective Licensing, the company that owns the Hind brand. “The company is a true leader in the sock category, and we see a very positive future in this new partnership.”
“Historically, the Hind brand has always been dedicated to creating high-performance products,” said Elie Levy, CEO of PS Brands. “We look forward to continuing that trend with our sock products. We are excited to maximize on the brand’s current momentum in the marketplace and grow this new category.”
Founded in 1974, Hind is a leading performance brand created to maximize the potential of the individual athlete. Originally focused on competition and active swim apparel, the brand has since expanded into running, cycling, outerwear and fitness apparel for both the male and female athlete. Footwear is expected soon.
Founded in 1994, PS Brands is a leading designer, manufacturer and importer of private label, branded and character family socks and related accessories. Its products are distributed to more than 100,000 stores worldwide.