Planet Sox Licensed for Ike Behar Socks
Published Date: August 14, 2013
NEW YORK—Ike Behar has licensed PS Brands/Planet Sox for men’s dress socks in the U.S. and Canada. The first socks will be in stores by March 2014 and full collection will follow for fall 2014.
Ike Behar president Alan Behar commented, “While Ike Behar is best known for the heritage of fine dress shirts and coordinating neckwear, our goal continues to be to present the totality of the Ike Behar brand as a full collection of dress furnishings, tailored clothing, sportswear and accessories. This agreement moves us one step further. Planet Sox has an enviable position as one of the world’s largest makers of hosiery for the entire family. This fine company enhances our total brand and we look forward to growing this fashion accessory category with their very capable team.”
Plant Sox CEO Elie Levy added, “For over fifty years, Ike Behar has been bringing design excellence to men’s furnishings. With fashion socks becoming a wardrobe staple, we feel it is the perfect time to forge an alliance with this iconic designer.”
PS Brands/Planet Sox is a designer and manufacturer of private label and branded socks. Its licensed brands include Fila, Esprit, Kensie, Hind, Disney and Sport Essentials. PS Brands was founded in 1994. The company announced a new license for Head socks earlier this month.
Head Licenses PS Brands for Socks
Published Date: August 2, 2013
NEW YORK—PS Brands/Planet Sox has been licensed by Head Sport GmbH for Head brand socks in North America. The multi-year license covers sport, tennis and performance socks and will be in stores by February 2014.
“PS Brands is the perfect group to manage the growth of the iconic Head brand socks back into the market,” said Head Sport EVP Georg Kroell. “The company is a true leader in the sock category, and we see a very positive future in this new partnership.”
PS Brands CEO Elie Levy added, “Historically, the Head brand has always been dedicated to creating high-performance products. We look forward to continuing that trend with our Head sock products. We are excited to maximize on the brand’s heritage, continue the current momentum in the marketplace and grow this new category.”
Head, best known for its tennis and ski businesses, started in Baltimore in 1950. Founded by aeronautical engineer Howard Head, the company first focused on bringing new metal and plastic technology to downhill ski design. In the 1960s, Head started a tennis division based around aluminum-frame racquets. Head Sport GmbH is based in Austria.
PS Brands/Planet Sox is a designer and manufacturer of private label and branded socks. Its licensed brands include Fila, Esprit, Kensie, Hind, Disney and Sport Essentials. PS Brands was founded in 1994.