Geoffrey Been Announces Licnesing Agreement with PS Brand, LLC For Men’s Hosiery and Men’s Slippers
Publish Date: June, 2015
New York, NY (June, 2015) — Geoffrey Beene, LLC has signed a multi-year license agreement with PS Brands, LLC for men’s socks and men’s slippers under the Geoffrey Beene label. The new licensee will add to the brand’s ever expanding portfolio of licensees and complement the existing Geoffrey Beene product categories. The Territory includes the USA and Canada. Initial deliveries are slated for Spring 2016 for hosiery and Fall 2015 for slippers.
Tom Hutton, President and CEO of Geoffrey Beene LLC, and President of the Geoffrey Beene Foundation, stated, “We are pleased that PS Brands, LLC has joined Geoffrey Beene’s growing licensing portfolio. With PS Brands strong retail relationships, design and sales team, as well as expertise in both product development and sourcing, we are confident that they will continue to grow and enhance the Geoffrey Beene brand.
Merle Sloss, Executive Vice President and President of Licensing for Geoffrey Beene, noted “that both the hosiery and slippers will be positioned for today’s economic environment as an affordable and accessible priced designer brand. The new collection will follow along with the Geoffrey Beene heritage and design aesthetics with signature Beene detail that will differentiate Geoffrey Beene from the market place.”
The Spring 2016 hosiery collection will feature innovative fabrics, technical features, infusion of both fashion and core styling, Geoffrey Beene signature details, as well as will feature the new branding and marketing elements of the Geoffrey Beene brand. The Geoffrey Beene slipper program for Fall 2015 will incorporate menswear patterns which include checks, herringbone, glen plaids, and pin stripe. The slipper assortment will focus on indoor and outdoor wear as well focus on comfort and style.
PS Brands, LLC; President & CEO, Elie Levy said, “Geoffrey Beene was a legendary designer. His brand remains as iconic and relevant as ever. It has heritage and classic design elements that relate to a wide cross section of our customer base. We are excited to partner with the team to grow the sock and slipper business.
Geoffrey Beene, LLC and Geoffrey Beene Gives Back® (GBGB)
Under its Geoffrey Beene Gives Back® philanthropic program established by Tom Hutton, President and CEO, 100% of Net Profits of Geoffrey Beene, LLC fund critical causes that to date, together with the Geoffrey Beene Foundation, totals more than $177 million in value, including over $144 million in funding to the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. Other charitable causes include Alzheimer’s, Heart Disease, Protection of Women and Children, Veterans Support, Educational Scholarships, and Animal Welfare.
For more information, go to www.geoffreybeene.com