By | Acquisition, Fashion, License, Partnership | No Comments

Planet Sox Layers in PS Studio Division for Higher End Legwear

Published Date: June 22, 2012

New York—Elie Levy, president, ceo and founder of Planet Sox, likes to say there just about isn’t any retail channel his legwear company doesn’t sell. And that’s truer than ever with the company’s recent launch of PS Studio, a division dedicated to the “better tier” of retail distribution.

“We recognized that our design team had the ability to create product for a previously unexplored tier of distribution,” Levy says. “We were able to find voids for fashion in men’s, women’s and kids categories that were not being addressed by the major brands.”

Searching for More Brands, Licenses 

The division is headed by Susan Spindell, an industry veteran with experience at American Essentials and Hot Sox. The PS Studio division contains the recently launched Kensie legwear brand, along with the design-driven “PS Studio” brand. Both brands have been placed in major department stores, including Nordstrom, Lord & Taylor, Macy’ and Von Maur, for Fall.

Levy and his team say they are out kicking tires–looking to add to the company’s already long list of licensed brands, including sport brands such as Fila and Hind, to fashion brands, such as Esprit and Mac & Jac.

We’ve built a solid foundation since starting the company in 1994, and we’re always looking for brands and licenses that will help continue our growth,” Levy says. “We launched our new division because–contrary to the recessionary times we live in–there is always room for great product at competitive pricepoints. We just keep searching for the voids and find the products to fill them.”

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PS Brands Gets Hind License for Socks

Source: Body Magazine
Published Date: March 6, 2012

Collective Licensing International, LLC, announced a new multi-year agreement with U.S-based PS Brands for the company to license Hind performance socks in the North American market. The Hind performance sock collection is expected to be available this summer at various retail outlets in the U.S. and Canada.

“PS Brands is the perfect group to help us bring the Hind brand back into the performance sock market,” said Bruce Pettet, CEO of Collective Licensing, the company that owns the Hind brand. “The company is a true leader in the sock category, and we see a very positive future in this new partnership.”

“Historically, the Hind brand has always been dedicated to creating high-performance products,” said Elie Levy, CEO of PS Brands. “We look forward to continuing that trend with our sock products. We are excited to maximize on the brand’s current momentum in the marketplace and grow this new category.”

Founded in 1974, Hind is a leading performance brand created to maximize the potential of the individual athlete. Originally focused on competition and active swim apparel, the brand has since expanded into running, cycling, outerwear and fitness apparel for both the male and female athlete. Footwear is expected soon.

Founded in 1994, PS Brands is a leading designer, manufacturer and importer of private label, branded and character family socks and related accessories. Its products are distributed to more than 100,000 stores worldwide.

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Kensie to Launch Socks and Hosiery

Published Date: January 4, 2012 by Lauren Parker

New York–Kensie KMJ Holdings, a division of Bluestar Alliance, and PS Brands have inked a sock and hosiery licensing deal for the Kensie and Mac & Jac brands in the United States and Canada. The line—produced under PS Studio, the better market division of PS Brands—will hit department and better specialty chain stores this month.

Kensie has built its success targeting young contemporary women and the sock and hosiery lines will follow suit. The licenses will “expand on the cutting-edge and feminine aesthetics of the brand while keeping true to the brand’s mantra to ‘Make Pretty,’” said the company.

“Kensie is a fashion forward brand that resonates with the stylish customer. Its image and focus is what excites us about this brand,” says Elie Levy, PS Brands/Planet Sox’ ceo.

PS Brands, LLC, is a leading designer, manufacturer and importer of private label, branded and character family socks and related accessories, started in 1994 with their proprietary brands; Candy Girl and Planet Sox. The brand licenses include Disney, Nickelodeon, Fila, Esprit, Coleman and Southpole, Pro Player, Hind and many more.

Susan Spindell, manager of PS Studio, adds: “We are thrilled to join forces with Kensie®, as we love their contemporary approach to women’s fashion. Their collections call out for great legwear, so we will truly complement each other.”

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PEI Licensing, Inc. Announces Agreement with PS Brands for Pro Player® Socks

Source: Business Wire
Published: October 28 2011

MIAMI–(BUSINESS WIRE)–PEI Licensing, Inc., a wholly owned subsidiary of Perry Ellis International (NASDAQ: PERY), announced today that it has entered into an exclusive license agreement with PS Brands, LLC to manufacture, design and distribute athletic sport socks and casual socks for ladies, men, boys, and girls under the Pro Player and P2 brand names, for distribution in the United States and Canada.

“Pro Player has an excellent reputation in apparel for quality products and we are excited to maximize on the brand’s momentum,” commented Elie Levy, CEO of PS Brands/ Planet Sox.

Product will begin to ship in November and will be available within the current Pro Player channels of distribution.

“We are very excited about the continued expansion into new product categories for our diversified portfolio of brands. PS Brands is a strong business partner and an industry leader in the sock category. We look forward to a successful and expanding business partnership,” stated Oscar Feldenkreis, President and COO of Perry Ellis International.

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HIT Partners with PS Brands

Source: License Global
Published Date: Aug 31, 2011

HIT Entertainment and PS Brands have partnered for Thomas & Friends character socks and crib shoes. The socks will hit mass market, mid-tier retailers and specialty stores in November.

“PS Brands is a top partner for licensed character socks and crib shoes, and we are thrilled to have them on board for Thomas & Friends,” says Gabriela Arenas, vice president, U.S. consumer products, Thomas division, HIT Entertainment. “Their innovative, colorful and fun designs capture the spirit of the Thomas brand, and kids will love wearing their new socks featuring the No. 1 blue engine and his engine friends.”

“We are excited to create this new line of socks and crib shoes for Thomas the Tank Engine, a classic evergreen character and favorite to children for the past 65 years,” says Elie Levy, chief executive officer of PS Brands/Planet Sox. “Thomas & Friends will be a great addition to our character license business.”

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PS Brands Steps in with Fila Skele-Toes Socks

Publish Date: Aug 29, 2011

New York—Since Fila introduced its Skele-toes, those independent toe shoes designed for casual activities such as biking, boating and walking, earlier this year, they’ve become quite a hit and the subject of many blogger reviews.

Most of them praise the shoes as “very comfortable.” The only negative is summed up: “The bad news is that you can’t wear socks so expect these things to get quite stinky if your feet sweat.”

Filling a Niche One Toe at a Time

Not any more–thanks to PS Brands, which makes socks under Disney, Nickelodeon, Marvel, Esprit, Coleman and Fila. The sock company announced this week that in addition to its Fila sport & performance sock lines, it will be launching Fila Skele-toes socks “which are designed to wear with the brand’s extremely successful Skele-toes footwear.”

The Skele-toes socks, which retail between $11 to $15, are made of a polyester/cotton/spandex blend with a mesh breathable top. (No more sweaty feet in other words.)

“With the momentum of Fila’s Skele-toes at retail, PS Brands feels there is a huge opportunity to advance the product by offering socks designed to wear with Skele-toes,” according to Elie Levy, PS Brands/ Planet Sox’ ceo. “We project to ship more than 500,000 pairs of Skele-toes socks this year.”

In September, PS Brand’s Skele-toes socks will be available at as well as major sporting goods chains throughout the country including Modell’s, select Finish Line locations, Big 5.

For more information contact:

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TapouT Announces Licensing Partner PS Brands, LLC

Source: Body Magazine
Publish Date: Feb 11th 2011

New York, February 9th, 2011 – TapouT, an Authentic Brands Group company, signed a multi-year agreement with PS Brands, LLC to roll out a line of TapouT inspired socks for the US in Spring 2011.

PS Brands will manufacture and distribute socks with edgy and athletic inspired designs for men, women and children, in addition to a technical line of microfiber athletic socks. The Spring 2011 collection will capture the graphic look of the brand’s heritage.

“Tapout is the dominant brand in MMA – a global sport with explosive growth,” said Elie Levy chief executive office of PS Brands, “Developing and distributing a product line that enhances the brand’s position in an emerging market place and embodies the brand’s competitive spirit is a thrilling endeavor.”

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PS Brands Sends 5,000 Pairs of Socks to Haiti

Source: License! Global Weekly E-news
Publish date: Feb 3, 2010

PS Brands recently donated 5,000 pairs of softie socks to the victims of the Haiti earthquake.

“We need to react quickly when we see something this catastrophic, these are helpless victims, and socks are a staple necessity,” says Elie Levy, chief executive officer of PS Brands. “I chose softie socks because they are one size fits all and gender neutral.”

The socks sent to Haiti were donated through Fashion Delivers. Learn more.

In 2009, PS Brands/Planet Sox donated more than 65,000 pairs of socks to a variety of charities and homeless shelters, including Hannah’s Socks and Sloan Catering Children Cancer Center.

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PS Brands Buys SunTime

Source: License! Global Weekly E-news
Publish date: Jan 7, 2010

The assets of SunTime, an accessories importer, have been purchased by PS Brands.

SunTime, which manufacturers sunglasses, flip-flops, slippers and watches, will move into PS Brands’ showroom and design offices in New York City. Steve Bissu, who has been running the day-to-day operations of SunTime since 2006, will transition as vice president of the SunTime division.

“I am happy to partner with Steve, his line of business greatly complements our sock business, our busy seasons are polar opposites, giving us a more balanced business model,” says Elie Levy, chief executive officer of PS Brands. “SunTime will be based within our offices, allowing Steve’s team to feed off of our synergies in all areas; licensing, sales, design, etc.”

Steve Bissu, who has been running Suntime, said “Elie runs a great operation, his team is aggressive and yet focused, in the short time since we moved in, we have signed over 10 licenses and opened a wide range of new customers, I am seeing the benefits already”.

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PS Brands to Distribute Fila Socks in U.S.

Source: License! Global Weekly E-news
Publish date: Jan 5, 2010

Fila Luxembourg signed a multi-year agreement with PS Brands to roll out socks in spring 2010 across the U.S.

The Fila-branded line will include a wide array of men’s, women’s, boy’s and girl’s athletic-inspired socks. A more technical athletic sock line is also planned.

“We are thrilled to partner with Fila to develop and distribute a range of socks to complement Fila’s apparel and footwear collections,” says Elie Levy, chief executive officer of PS Brands. “Fila is a premiere global athletic brand and provides distinctive merchandise for today’s active consumer. Our spring 2010 line captures the essence of that competitive spirit and I look forward to working with the team at Fila to strengthen the brand’s position in the market.”

PS Brands holds licenses to Coleman and Esprit and is also a sock licensee for Disney, Nickelodeon, DreamWorks and Mattel.

Fila, which was established in Italy in 1911, is a manufacturer of footwear and apparel for sport and leisure. Many of the company’s products are endorsed by professional athletes from around the world.