Caribbean Joe Adds Shades with PS Brands
Source: License! Global Weekly E-news
Publish date: Dec 9, 2009
A line of Caribbean Joe-branded sunglasses from Suntime, a division of PS Brands, will hit retail in summer 2010. The lifestyle brand is owned by Brand Matter.
The sunglasses range for men, women and kids will be launched at Caribbean Joe’s current retail distribution at department and specialty stores. The license agreement between PS Brands and Brand Matter also includes the Jamaica Bay, Havana Jack’s Cafe and CJ Breeze trademarks.
“The boundaries of what we can design and develop for the Caribbean Joe brand are endless, the brand extends to beach, lifestyle and fashion,” says Steve Bissu, vice president of Suntime. “I am pleased with the initial buzz the line has created.”
Caribbean Joe’s current product line includes women’s, men’s and kids’ sportswear, swim, eyewear, women’s fragrances, luggage, shoes and handbags, footwear, headwear and women’s sleepwear in the U.S. and Canada.