By | License | No Comments

PS Brands Buys SunTime

Source: License! Global Weekly E-news
Publish date: Jan 7, 2010

The assets of SunTime, an accessories importer, have been purchased by PS Brands.

SunTime, which manufacturers sunglasses, flip-flops, slippers and watches, will move into PS Brands’ showroom and design offices in New York City. Steve Bissu, who has been running the day-to-day operations of SunTime since 2006, will transition as vice president of the SunTime division.

“I am happy to partner with Steve, his line of business greatly complements our sock business, our busy seasons are polar opposites, giving us a more balanced business model,” says Elie Levy, chief executive officer of PS Brands. “SunTime will be based within our offices, allowing Steve’s team to feed off of our synergies in all areas; licensing, sales, design, etc.”

Steve Bissu, who has been running Suntime, said “Elie runs a great operation, his team is aggressive and yet focused, in the short time since we moved in, we have signed over 10 licenses and opened a wide range of new customers, I am seeing the benefits already”.

By | License | No Comments

PS Brands to Distribute Fila Socks in U.S.

Source: License! Global Weekly E-news
Publish date: Jan 5, 2010

Fila Luxembourg signed a multi-year agreement with PS Brands to roll out socks in spring 2010 across the U.S.

The Fila-branded line will include a wide array of men’s, women’s, boy’s and girl’s athletic-inspired socks. A more technical athletic sock line is also planned.

“We are thrilled to partner with Fila to develop and distribute a range of socks to complement Fila’s apparel and footwear collections,” says Elie Levy, chief executive officer of PS Brands. “Fila is a premiere global athletic brand and provides distinctive merchandise for today’s active consumer. Our spring 2010 line captures the essence of that competitive spirit and I look forward to working with the team at Fila to strengthen the brand’s position in the market.”

PS Brands holds licenses to Coleman and Esprit and is also a sock licensee for Disney, Nickelodeon, DreamWorks and Mattel.

Fila, which was established in Italy in 1911, is a manufacturer of footwear and apparel for sport and leisure. Many of the company’s products are endorsed by professional athletes from around the world.

By | License | No Comments

Caribbean Joe Adds Shades with PS Brands

Source: License! Global Weekly E-news
Publish date: Dec 9, 2009

A line of Caribbean Joe-branded sunglasses from Suntime, a division of PS Brands, will hit retail in summer 2010. The lifestyle brand is owned by Brand Matter.

The sunglasses range for men, women and kids will be launched at Caribbean Joe’s current retail distribution at department and specialty stores. The license agreement between PS Brands and Brand Matter also includes the Jamaica Bay, Havana Jack’s Cafe and CJ Breeze trademarks.

“The boundaries of what we can design and develop for the Caribbean Joe brand are endless, the brand extends to beach, lifestyle and fashion,” says Steve Bissu, vice president of Suntime. “I am pleased with the initial buzz the line has created.”

Caribbean Joe’s current product line includes women’s, men’s and kids’ sportswear, swim, eyewear, women’s fragrances, luggage, shoes and handbags, footwear, headwear and women’s sleepwear in the U.S. and Canada.

By | License | No Comments

Coleman Warms up with PS Brands

Source: License! Global Weekly E-news
Publish date: Dec 9, 2009

Wichita, KS, October 1st, 2009: PS Brands, LLC was granted the exclusive rights to manufacture & distribute Coleman® socks for men’s & ladies in the USA & Canada.

The Coleman Company, part of the The Jarden Corporation is well known for it’s outdoor camping product, has been making deep strides in the softlines arena with licenses for Footwear & Apparel signed recently. The immediate focus will be Sporting Goods chains, Mass Chains and Outdoor Specialty stores.

More than 100 years ago, a young man with an entrepreneurial spirit and a better idea began manufacturing lanterns in Wichita, Kansas. His name was W.C. Coleman. And the company he founded would change life in America. A fascinating saga, if we do say so ourselves. One filled with historical significance, amazing innovations and delightfully fun things to know.

Our current catalog is thick with recently introduced products that make spending time outside a pleasure. There are coolers that keep food and drinks cold for several days. Airbeds that are comfortable and won’t deflate during the night. A complete line of LED lights that are really bright and last a long time. Portable grills that are powerful and cook with an authentic open-grill flame, and much, much more.

If you have a few minutes, the story is here. Most of it, anyhow. In bits and pieces and pictures. Settle back and discover how Coleman came to be a way of life in America. And why it still is. –

By | Partnership | No Comments

Esprit Names PS Brands as Hosiery Partner

Source: License! Global Weekly E-news
Publish date: Nov 5, 2009

PS Brands will launch a spring 2010 collection of Esprit-branded socks and hosiery for the U.S.

The socks and hosiery line will include sizes and styles for women, kids and infants.

“The Esprit brand represents a global fashion brand, providing distinctive trend merchandise for today’s contemporary customer,” says Elie Levy, president and chief executive officer of PS Brands. “We intend on capturing that spirit with an inspired collection of fun, fashionable legwear. We are delighted with the immediate market recognition and order activity with our initial collection.”

“Our new partnership with Planet Sox is the next step in the evolution of lifestyling our brand,” says John Gunn, president of Esprit, Americas. “Planet Sox is a fitting partner for Esprit because of their great reputation in the business towards quality, detail and fashionability. Planet Sox will also be producing and distributing kids socks, which is a new area for Esprit in the U.S. With this great new partnership the Esprit Brand is now able to fully accessorize our customers from head to toe.”

PS Brands (Planet Sox) also holds licenses for Coleman outdoor socks (men and women) and Fila athletic socks (men, women, kids and infants), as well as with entertainment companies such as Disney, Nickelodeon, DreamWorks, Twentieth Century Fox and Mattel.

By | Acquisition | No Comments

PS Brands LLC buys Assets of Planet Sox Holdings, LLC

Source: Industry News
Manhattan, NY – January 15th, 2009 

PS Brands, LLC (“Planet Sox”) announced today that it has acquired the assets of Planet Sox Holdings LLC.

PS Brands, LLC was formed in a joint venture between Elie Levy and the Adjmi Apparel group. The purchase price was not disclosed.

Founded in 1994, PS began as a domestic manufacturer of family socks. In 1997, as the company expanded it launched its proprietary brands Planet Sox & Candy Girl. The Company has evolved into a significant player in Private label as well as on the character licensing front, holding such licenses as Camp Rock, Jonas Bros, iCarly, Hanna Montana, High School Musical, Dora the Explorer, SpongeBob, Star Wars, Barbie amongst many others.

Elie Levy, who remains a substantial owner in the business through his holding company E&E Hosiery; will serve as President & Chief Executive Officer of PS Brands, LLC said, “We are extremely excited to become part of the Adjmi Apparel Group and benefit from their retail knowledge and experience. This partnership with Adjmi will allow Planet Sox to realize its true potential.”

Mark Adjmi, President of Adjmi Apparel Group, added, “Planet Sox is an exciting addition to the Adjmi Group, with strong character brands and a solid management team. Furthermore, it is very complimentary to our business and customer structure. I look forward to working with Elie and his team as we continue to expand the Planet Sox business.”

Planet Sox has expanded its distribution to over 10,000 doors in the USA & Canada and into chains such as Wal Mart, JC Penney, Sears, K Mart, Target, Dollar Tree, Payless Shoe and more.

The Adjmi Apparel Group, a privately held company, founded in 1976, is a very large and important supplier of Boys, Girls, Ladies & Men’s apparel to major retailers under private label as well as under popular licenses such as Southpole, Champion & Skechers.