BCBG Strikes Licensing Deal With Global Brands Group
The deal includes licenses on the BCBG Max Azria and BCBGeneration brands.
WWD on April 6, 2017
By Kari Hamanaka
Management at BCBG Max Azria Group LLC has made good on its word to tap new revenue streams for the business.
The Los Angeles fashion company approved a licensing agreement struck at the end of March with licensing firm Global Brands Group as management looks to source new revenue streams for the business.
The deal with GBG includes global rights, except in the Republic of Korea, footwear, belts, socks, legwear, jewelry and home for the BCBG Max Azria and BCBGeneration brands. The deal also includes a footwear license for BCBG Paris.
BCBG joins a portfolio of brands GBG has license to including Calvin Klein, Under Armour, Juicy Couture, Cole Haan, Kenneth Cole and Jones New York.